Nudie Jeans started their journey in the small city of Gothenburg back in 2001. Their Swedish roots remind them every day to be good to the Earth and to each other. It's not just about organic cotton and transparent processes; it's about building a community that cares. So every pair of jeans is designed to be your 'forever jeans.' They're the kind you'll want to repair, not replace. Nudie Jeans 'forever jeans' philosophy that guides the brand in its endeavours starts with denim woven from organic cotton that is sourced responsibly from select suppliers, which is then carefully sewn together by manufacturers that also align with the company’s values. The brand’s designers play a key role in ensuring that its products stand the test of time avoiding making a style that is just part of a short-term trend. Invest in a pair of denims that just get better with age.
FREE UK SHIPPINGOn orders £90 and over
SHOP NOW, PAY LATERwith Klarna
DUTY PAIDon all EU orders
Sunray Sportswear
Designed in Newquay, Cornwall. Made in Japan. All jersey is knitted on an antique loopwheel machine. Premium t-shirts and sweatshirts that are built to last.
Karhu Footwear
A tradition of sport and innovation. Karhu is a 105-year young Finnish sporting company that has a colourful range of sneakers, running shoes and apparel.